Cookies notice
This website puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site. Find out more about the cookies used, what they’re for and when they expire.
Cookies that measure website use
The following Google Analytics cookies are used to collect information about how you use this website:
Name | Purpose | Expires |
_ga | These help us count how many people visit GOV.UK and other government digital services by tracking if you’ve visited before | 2 years |
_gid | These help us count how many people visit GOV.UK and other government digital services by tracking if you’ve visited before | 24 hours |
_gat | Used to manage the rate at which page view requests are made | 10 minutes |
The Privacy Notice has more information about the data collected using Google Analytics cookies. You can read Google’s overview of data practices within Google Analytics.
You can also opt out of Google Analytics cookies by installing the Google Analytics Opt-out Browser Add-on.
Essential cookies
You may see a banner when you visit this website inviting you to accept cookies, reject cookies or review your settings. We’ll set cookies so that your computer knows you’ve seen it and not to show it again, and also to store your settings.
Name | Purpose | Expires |
cookies-marketing-option | Saves a message to let us know that you’ve seen our message | 1 month |
cookies-analytics-option | Saves a message to let us know that you’ve seen our message | 1 month |
Marketing cookies
Where government uses advertising, we want to make sure that this money is well spent.
To help measure this, pixels and tags (also known as cookies) are used on our marketing campaign pages.
Facebook Pixels allow us to track how many users click on an advert and arrive on our campaign page. We can then understand which adverts are appealing to our users so that we can improve our advertising.
We use the following cookies:
Name | Purpose | Expires |
Facebook Pixel | To track the effectiveness of our online advertising | 180 days |
Changes to this policy
This policy may be changed from time to time. In that case, the ‘last updated’ date at the bottom of this page will also change. Any changes to this privacy policy will apply to you and your data immediately.
Last updated 10 November 2023.